Year 13, Unit 43, Task 1, P1

I am going to create a promotional guide on how to make a cup of coffee. I am going to need a self contained multimedia product that I will need to create in order to fulfill this and the product is going to need to contain original and sourced media from the following areas; text, images (still), sound, videos (or moving objects) and animation. 

The multimedia type, for example; sound, animation, still and/or moving images. The multimedia that you use must fit and adjust to the audience. For example if you have an audience of deaf people then sound wouldn't be a good type of multimedia to use, therefore something such as animation and still or moving images would. This is the same for if someone is blind then you wouldn't be able to use animation and still and moving images so sound would the priority. However, in relation my promotional guide on how to make a cup of coffee I will use animation and still or moving images but not sound. My reasoning behind this is because how to make the cup of tea will be explained in the text. 

There are many business requirements and these include target audience, purpose and platform. You must know who your audience is, for example if they are young or older, this is because you may have to change a few things to adjust to the audience. You must also know the purpose of what your doing in order to do it, for example if you're trying to get a message across or just simply give information. The business requirements must fit the intended audience's needs. Therefore you must know who your target audience is before hand, you must know you purpose and platform. This is because if your target audience is older people then the way in which you may get the purpose of the product across will differ to that of younger people. More complex and high frequency words may be used as they would understand that where as younger people wouldn't. Also, when creating something then it will be shown on different platforms such as a PC or MAC. In relation to my promotional guide my target audience is those who cannot make a cup of coffee and the purpose is to show these people how to make one. I will show my guide on both PCs and MACs due to the variety of multimedia being used.  

Along with business requirements, there are also business objectives in relation to promotion and advertising. These include; web pages, digital posters, virtual tours, education and training (simulations) and entertainment and leisure (computer games). You must promote and advertise your product and doing through all of these ways are effective yet it must fit the audience's needs. For example if someone doesn't have a computer or no access to a computer then using a web page wouldn't be effective. Digital posters wouldn't be effective to those who are blind etc. Therefore this must be taken into deep consideration. In relation to my guide on how to make a cup of coffee I will use training. This is because I will be able to show someone exactly how to make a cup of tea. 

Audience is also to be considered for example profiles including; gender, age, race, class, business, interests and IT literacy. You have to make sure, when presenting, advertising etc a new product that it fits the gender you are bringing it out for, the age range etc. However, the race and class of an individual shouldn't be effected or discriminated against. The audience is like the target audience, however is more specific with detail. With the guide of how to make a cup of coffee, this is to a wide range of audiences so doesn't effect the gender, age, race, class etc and therefore will attract everyone from all ranges of ages and ethnic backgrounds.